The movement to search for healthier and more nutritious food, which involves the concepts of organic and plant based, is the center of attention at Fispal 23, the largest fair in the away-from-home food sector in Brazil
Consumers are looking for more natural, organic foods that are free from preservatives and chemical additives. They are looking for foods that are sources of important nutrients and vitamins for the body. In this space, nutrition professionals can bring the world of food closer to their customers who want real food.
Organic foods are becoming increasingly popular as they are grown without the use of pesticides and chemical fertilizers. Consumers are willing to pay more for organic foods as they believe they are healthier and safer to consume.
The origin of the food they consume and how it is produced has become a concern for a large part of the public who eats away from home. Therefore, an increase in the production of organic foods, free from pesticides and with a lower environmental impact, is expected. And, of course, the absorption of this increase in production by the foodservice market, with the consultancy and guidance of nutrition professionals.
In addition, local production and family farming will also gain prominence, as they are more sustainable options and help to strengthen the local economy. Food traceability will also be a concern, with the use of technologies to guarantee the origin and quality of products.
The demand for vegan and vegetarian food is also on the rise, which makes plant-based options very attractive. People are adopting healthier and more ethical lifestyles, and this includes choosing plant-based foods.
The event also brought a new reality: many companies are starting to invest in plant-based alternatives for popular products such as cheese and ice cream. This means it is a large-scale cultural structure change.
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