Good news! Many of the main trends for the food away from home market highlighted in the latest version of the NRA are connected to healthy and diversified nutrition
The food market is a sector in constant evolution and change. With the arrival of the year 2024, many trends are emerging in the food market, and it is important to be aware of them. One of the most notable trends is the growing demand for organic and healthy foods.
Consumers are increasingly concerned about the quality of the food they consume and the way it is produced. As a result, many are opting for organic and natural foods, which are grown without the use of pesticides and chemical fertilizers. Furthermore, consumers are looking for foods that are rich in nutrients and healthy for the body.
Another important trend in the food market in 2024 is the growing popularity of vegetarian and vegan foods. More and more people are adopting a plant-based diet, whether for health, ethical or environmental reasons. As a result, many companies are launching new vegetarian and vegan products, as well as reformulating their existing products to meet this growing demand.
The food market in 2024 will be influenced by a series of trends that will impact the way people buy, consume and think about food, especially:
Increased demand for healthy and organic foods: Consumers are increasingly concerned about health and well-being, which has led to an increase in demand for healthy and organic foods. This is driven by greater awareness of the benefits of these foods and a growing concern for the health of the environment.
Greater emphasis on convenience: With lives becoming increasingly busy, consumers are looking for foods that are convenient and easy to prepare. This has led to an increase in demand for ready-to-eat foods, such as frozen meals and pre-cooked products.
Growth of e-commerce: E-commerce will continue to grow in 2024, with more consumers purchasing groceries online. This is driven by convenience and the increasing availability of food delivery services.
Increased focus on sustainability: Consumers are increasingly concerned about the sustainability and social responsibility of food companies. This has led to an increase in demand for sustainably produced food and for companies that adopt responsible practices.
Greater food diversity: With increasing globalization, consumers are increasingly interested in trying foods from different cultures and countries. This has led to an increase in the availability of ethnic and exotic foods in supermarkets and restaurants.
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